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PG Certificate Program in Digital Marketing

Master the new-age marketing concepts to crack 6 Google and 3 HubSpot certifications with PG Certificate Program in Digital Marketing from MAHE, now with Manipal ProLearn Career Leap Assurance.

100
learners
6 month
online training by industry experts
AI driven simulations for real world campaign planning

100
learners

6 month
online training by industry experts

AI driven simulations for real world campaign planning

₹ 94,400

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PG Certificate Program in Digital Marketing

Overview

Career Leap Assurance

Manipal ProLearn Career Leap Assurance - 3 networking sessions with companies, 1 capstone project & lifetime alumni privileges.
Job Opportunities

Apply for over 8 lakh available jobs after completing this digital marketing certification course
Learn about Google Ads

Learn all about the latest Google Ads platform from Manipal ProLearn
Salary Packages

A Digital Marketing Manager earns an average salary of ₹7.2 lakhs per year
Expert Faculty

Learn from experts who come with a vast experience in digital marketing.

Career Leap Assurance

Manipal ProLearn Career Leap Assurance - 3 networking sessions with companies, 1 capstone project & lifetime alumni privileges.

Job Opportunities

Apply for over 8 lakh available jobs after completing this digital marketing certification course

Learn about Google Ads

Learn all about the latest Google Ads platform from Manipal ProLearn

Salary Packages

A Digital Marketing Manager earns an average salary of ₹7.2 lakhs per year

Expert Faculty

Learn from experts who come with a vast experience in digital marketing.

About Course

This Program aims to provide current and future digital marketers with a holistic skill set to meet the organization’s strategic needs to enhance business interactions with the target audience in an increasingly dynamic and competitive online environment. This Program is structured to develop universal competencies that will enhance digital marketing skills, and at the same time, guide current and future digital marketers to leverage different online channels and techniques to build brand and generate revenue for the business

The PG Certificate program in Digital Marketing by MAHE is designed to help you learn the essential disciplines in digital marketing, including search engine optimization (SEO), pay-per-click (PPC), social media, conversion optimization, and web analytics. To enhance the learning experience, guided step-by-step practice will be provided through simulated exercises. You can practice all the concepts learnt in the course by completing these Real-time AI based simulation exercises.

What skills you learn

After completing the PG digital marketing certification, you’ll be considered as a strong and competent Digital Marketing professional. This online digital marketing certification training will help you to:

Connect the key areas of marketing to today’s online channels.
Understanding the digital landscape and building a case to leverage online channels
Develop holistic approach to search marketing, social media marketing, display, mobile, video marketing and various other important channels and techniques
Create online brand building initiatives that work
Learn how to create good landing pages and use principle of Conversion Rate Optimisation to get more conversions in a profitable manner
Learn how to use paid social media in form of the ad platforms in Facebook, Twitter, LinkedIn and Instagram.
Learn how to customise the reach and effectively manage the budget and ROI of online paid campaigns in Google ecosystem.
Drive traffic, engagement and conversion using content marketing and inbound strategies
Apply relevant tools and concepts to execute measure and monitor an annual online marketing plan and use analytics to drive actionable improvements

Who Should Attend this course

Digital marketing professionals – both generalist and specialist who want to reach the top echelons of digital marketing

Other professionals who want to dive into the growing segment of digital marketing and make career shift for eternal growth.

Business owners and entrepreneurs who want to leverage digital channels to build up the brand and bring more paying customers in a sustainable and profitable manner

Digital marketing professionals – both generalist and specialist who want to reach the top echelons of digital marketing	Other professionals who want to dive into the growing segment of digital marketing and make career shift for eternal growth.
Business owners and entrepreneurs who want to leverage digital channels to build up the brand and bring more paying customers in a sustainable and profitable manner

Key Features

Simulation-based training

AI based simulation exercises to test out how digital marketing actually work in the real world.

Comprehensive Course Curriculum

Covers the depth & breadth of digital marketing with an eye on ever evolving landscape. Real world cases, videos & discussion topics in each module.

Get Certified by MAHE

Upon successful completion of the program, participants will be awarded a verified digital certiﬁcate by Manipal Academy of Higher Education.

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Full Name

E-mail

Phone Number

Company

Number of Employees

City

Select Course

I agree to receive communication from Manipal Global through WhatsApp

and other means of communication.

Communication

Course Faculty

Course Curriculum

1.1 Introduction to Digital Marketing and Creating Your Website

Marketing Refresher
Digital Marketing Overview
Basics of Website
Website Design and Copywriting
Basics of Wordpress

1.2 Search Engine Optimisation

Content Marketing
Inbound Marketing
Basics of Search Engines
Onsite Content Optimization
Onsite Technical Optimization
Off-Page Optimisation
SEO Management

2.1 Social Media Marketing and Online Reputation Management

Analytics, Strategy and Operations in Digital Marketing
Setting Up the Web Analytics
Working with Google Analytics
Digital Marketing Strategy
Digital Marketing Operation
Introduction to Social Media Management
Facebook Marketing
LinkedIn Marketing
Twitter Marketing
Other Social Media Channels
Managing Social Media Channels

2.2 Online Advertisement Using Google

Google Ads 101
Search Advertising in Google
Display Advertising in Google
Video Advertising in Google
Mobile Advertisement in Google
Shopping Advertisement in Google
Managing Google Ads

3.1 Content Marketing and Inbound Marketing

Content Marketing
Inbound Marketing

3.2 Other Forms of Digital Outreach and Methods

Mobile Marketing
Mobile Commerce
Apps Marketing
Email Marketing
Other Advertisement Platforms
Programmatic Buying
Affiliate Marketing

3.3 Analytics, Strategy and Operations in Digital Marketing

Setting Up the Web Analytics
Working with Google Analytics
Digital Marketing Strategy
Digital Marketing Operation

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